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15
Aug
KFNX BLOG Marketing Checklist

I believe in the power of checklists to help organize your thoughts, and create an actionable plan.

I have written blogs the last 2 years giving business advice and marketing help. I have mentioned some of the marketing basics every business person should have in some of the previous posts. Below are tips all in one blog to help get you organized.

I know for some of you this will be very basic, since you have already done this. You can choose to use this blog as reference, and a reminder to update your material. I did put some advanced tips at the end.

Take the time to have these basic things set up on your website, and in your marketing, to help people learn about you and your service. This way, potential clients know you better, before they talk to you.

 


08
Aug
KFNX BLOG HOW TO MAXIMIZE TWITTER FOR BUSINESS

Twitter is the third largest social media network with 982 million registered users and 241 million monthly active users, 52.7 million in the U.S. 135,000 new people sign up daily. 500 million tweets are sent daily, 5,700 every second. So how do you make the most of Twitter for your business?


01
Aug
RELATIONSHIP MARKETING, BACK TO THE BASICS

Relationship marketing has been around for a long time. Today it’s a lost art, but it doesn’t have to be. It’s usually the simple things we do on an ongoing basis that have big impacts….

Joe Girard is probably the most famous car salesman you’ve never heard of. Girard is in the Guinness book of records for selling 13,000 cars in a 15 year period.  His method was to always build relationships, mostly thru customer service. The relationships were fostered with his business contacts, the mechanic staff at the dealership, you name it. A 2012 Dearborn Press article gave a very key insight into Girard’s methods: 


25
Jul
LIFELONG LEARNING

Lifelong learning is defined as all learning activity undertaken throughout life, with the aim of improving knowledge, skills and competences within a personal, civic, social and employment-related perspective. Constant change is the new normal. In order to survive and thrive, organizations and individuals must be able to adjust, and enhance their knowledge and skills to meet evolving needs. This means the most important thing someone can learn is how to learn. Peter Drucker said "We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn." Learning doesn't stop when we graduate from school. Albert Einstein said "Education is what remains after one has forgotten what one has learned in school." He also said "Intellectual growth should commence at birth and cease at death." Socrates said "Education is the kindling of a flame, not the filling of a vessel." Mahatma Ghandhi said " Live as if you were to die tomorrow. Learn as if you were to live forever." Leonardo da Vinci said "Learning never exhausts the mind." Benjamin Franklin said "Tell me and I forget. Teach me and I remember. Involve me and I learn." So how do we become a lifelong learner?


18
Jul
IS RADIO DEAD?

The pronouncement of radio’s death is premature. Radio isn’t dead. It’s very much alive. Radio is ubiquitous. Radio is everywhere. It’s with us all of the time. Radio is in the car, at home, at work, on our computer and everywhere else we go on our smartphones. Not only does radio broadcast over the airwaves, radio streams through the internet and is available on many station’s own websites and apps or other radio station app consolidators. Tune-In Radio is the biggest radio station app with over 100,000 stations worldwide on it. You can tune into almost any station in the world on Tune-In Radio. Another big radio app is iHeart Radio that includes all iHeart radio stations nationally and many other stations. Many radio shows have their own app.  Also, many radio stations and radio shows offer podcasts of their programs through their websites or apps where listeners can listen any time on demand. The NextRadio app lets you tune into every local FM station by using your smartphone’s built-in FM chip. Since you are listening via the FM airwaves, as you do traditional radio in the car, the only data that is being consumed is when the listener is actually engaging in the visual elements of the station. NextRadio uses 92% less data and saves 75% of the smartphones battery life. Radio is one of the most cost effective and productive advertising mediums. Here’s why.


04
Jul
FOURTH OF JULY HISTORY

The Fourth of July commemorates the adoption of the Declaration of Independence in 1776, declaring independence from Great Britain. Actually, the legal separation of the Thirteen Colonies from Great Britain occurred on July 2, 1776, when the Second Continental Congress voted to approve a resolution of independence that had been proposed in June by Richard Henry Lee of Virginia declaring the United States independent from Great Britain. After voting for independence, Congress turned its attention to the Declaration of Independence, a statement explaining this decision, which had been prepared by a Committee of Five, with Thomas Jefferson as its principal author. Congress debated revising the wording of the Declaration, finally approving it on July 4th.


27
Jun
HOW AND WHY BE A GUEST ON A RADIO SHOW

There are innumerable opportunities to being a guest on the radio. There are thousands of stations and shows with many formats including KFNX. Those stations and shows already have an established, targeted audience. They need and are looking for content. Being a guest on the radio helps brand you as an expert, increase your awareness, establishes you as a thought leader, educates people and promotes your business. It is relatively easy to do. You’ll be discussing your area of expertise. It is not difficult to set up. Host’s contact info can be simply researched and directly contacted. It can be done in person or remotely over the phone from anywhere. Guesting is usually free or for only a reasonable cost. Here’s how you do it.


20
Jun
If You Create Great Content, and No One Sees It, Did It Really Exist?

Marketing comes down to a few things. Content is a big part, but first you have to get people to even see your material. Many people think this starts with how you deliver your message. That is of course part of it, but who you deliver it too, can be even more important.

 

I will offer a simple analogy. You decided to take your family to the movies to see a comedy. Then when the movie started, you were suddenly watching an action movie. You would be confused, and wonder what was happening.

 

Now the quality of the action movie may be good (if you like action), and the delivery of a movie at a theatre also works. But this is not what you want. You would be the wrong audience for this content.

 

Yet this is what we do when we send our business marketing emails, or ads to the wrong prospects. If our content goes to the wrong type of audience, how will it resonate with the crowd?


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