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20
Nov
The History Of Thanksgiving

Thanksgiving is a national holiday celebrated in Canada and the United States as a day of giving thanks for the blessing of the previous year's harvest. It's celebrated on the second Monday of October in Canada and on the fourth Thursday of November in the United States. It's also celebrated in several other countries around the world. Thanksgiving has its historical roots in religious and cultural institutions though it's mostly celebrated today in a secular manner.


13
Nov
ARE YOU IN THE CLOUD?

Cloud computing is internet based computing that provides shared computer processing resources and data to computers and other devices on demand. It enables ubiquitous, on-demand access to a shared pool of configurable computing resources. Cloud computing and storage solutions provide users storage and processing of their data in third party data centers. It allows companies to avoid up front infrastructure costs like purchasing servers, focus on their core businesses, get applications up and running faster with improved manageability and less maintenance and enables information technology (IT) teams to more rapidly adjust resources to fluctuating and unpredictable business demand. So how does it work and how can you benefit from it?


06
Nov
Marketing Checklist

I believe in the power of checklists to help organize your thoughts, and create an actionable plan.

I have written blogs the last 2 years giving business advice and marketing help. I have mentioned some of the marketing basics every business person should have in some of the previous posts. Below are tips all in one blog to help get you organized.

I know for some of you this will be very basic, since you have already done this. You can choose to use this blog as reference, and a reminder to update your material. I did put some advanced tips at the end.

Take the time to have these basic things set up on your website, and in your marketing, to help people learn about you and your service. This way, potential clients know you better, before they talk to you.


30
Oct
THE HISTORY OF HALLOWEEN

Halloween, also known as Allhalloween, All Hallows’ Eve or All Saints’ Eve, is celebrated on the 31st of October, the eve of the Western Christian feast of All Hallows’ Day. It begins the three day observance of Allhallowtide, the time in the liturgical year dedicated to remembering the dead, including saints (hallows), martyrs and all the faithful departed. It is widely believed that many Halloween traditions originated in Britain and Ireland from Celtic harvest festivals which may have pagan roots and that this festival was Christianized as Halloween. Others believe that Halloween began as a Christian holiday. Halloween dates to about 1745 and is of Christian origin meaning hallowed or holy evening.


23
Oct
What do you think people look for in a radio show?

The answer is not very different than what people look for in a relationship. A radio show is a relationship between the host and the listener.  The listener wants predictability, and consistency.

They want to know that each time they tune into a show, the host’s views will be similar, and the topics and themes consistent. If it is a sports show they want (and have tuned into), then the topics better be sports.  The host will discuss last week’s game, the team starters, or what trade the team will make.

Communication experts have indicated a person typically decides if they like someone else within the first 7 seconds of meeting them. The same is likely to be true for listeners tuning into your show (though probably will give you 5 minutes). Based on this, your audience will decide very quickly if they wish to keep listening, or change the station.


16
Oct
PRINT’S NOT DEAD!

The death of print has been greatly exaggerated. Print is still very much alive. Newspapers, magazines and books are still sold and read. In spite of traditional communication going digital, print is far from done. Print advertising is any advertising printed on paper including newspapers, magazines, booklets, flyers, direct mail or any other printed medium. Print advertising dates back to early Egyptian times. Print advertising appeared in newspapers and handbills in 17th century England. Modern print advertising started in 1836 in La Presse, a French newspaper. So what are the benefits and means of print advertising?


09
Oct
KFNX BLOG HOW TO MAXIMIZE TWITTER FOR BUSINESS

Twitter is the third largest social media network with 982 million registered users and 241 million monthly active users, 52.7 million in the U.S. 135,000 new people sign up daily. 500 million tweets are sent daily, 5,700 every second. So how do you make the most of Twitter for your business?


02
Oct
HOW CAN MY BUSINESS BENEFIT FROM BARTER?

Using barter is a great way to enhance your business. Merriam Webster defines barter as trading by exchanging one commodity for another or trading goods or services in exchange for other goods or services. Before reliable monetary systems were invented, barter was the primary means of commerce. Markets emerged out of division of labor whereby individuals specialized in specific crafts and depended on others for subsistence goods. This was hindered by the “double coincidence of wants” where each participant must want what the other has. Other limitations of barter are unequal value of goods to be exchanged, indivisibility of certain goods, lack of standards for deferred payments and difficulty in storing wealth from perishable goods. This created the origin of money as a universally desired medium of exchange to solve these issues allowing each half of the transaction to be separated. Also, the creation of third party barter exchanges helps overcome the limitations of barter. A barter exchange operates as a broker in which each participating member has an account that is debited when purchases are made and credited when sales are made. Barter can now be done directly between two participants or through third party barter exchanges. There are a number of benefits of barter such as increasing sales, conserving cash, moving inventory and making productive use of excess inventory or production. Also, barter can be used during periods of monetary crisis where currency may be in short supply, currency may be highly devalued through hyperinflation or businesses cannot afford the goods or services. Here’s how it’s done.


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