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Automate Your Sales and Marketing

Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort. — Paul J. Meyer


Nothing is less productive than to make more efficient what should not be done at all. — Peter Drucker


There are many ways today's small business owner can level the playing field and be more competitive. Thanks to technology, entrepreneurs have access to online assistance, websites, and apps for a very reasonable budget. It is worth the time to learn more about these resources to be more efficient, and leverage your time. Over the long run it may make you more profitable while also freeing up your schedule.



Merriam Webster defines leadership as the office or position of a leader, capacity to lead and the act or an instance of leading. Peter Drucker said management is doing things right; leadership is doing the right things. Steve Jobs said innovation distinguishes between a leader and a follower. John Maxwell said a leader is one who knows the way, goes the way and shows the way. John Quincy Adams said if your actions inspire others to dream more, learn more, do more and become more, you are a leader. Theodore Roosevelt said the difference between a leader and a boss, the leader leads and the boss drives. Ken Blanchard said the key to successful leadership today is influence, not authority. So what are the characteristics of a leader?


Storytelling is all the rage today. Storytelling is the conveying of events in words, sound or images, often by improvisation or embellishment. Storytelling is more compelling and effective delivering information than just using facts. Our brains are more engaged by storytelling than facts. Storytelling builds customer loyalty. People want to be entertained. Stories are illustrative, easily memorable and create stronger emotional bonds with customers. Tell great stories and grow your business. Great storytellers charm, engage and hold their audience. Managers use storytelling to resolve conflicts, address issues and face challenges. Here are the four main elements to build your story.



“Success seems to be connected with action. Successful people keep moving. They make mistakes but they don’t quit.” – Conrad Hilton, American hotelier and founder of the Hilton Hotels chain.


“Most people think ‘selling’ is the same as ‘talking’. But the most effective salespeople know that listening is the most important part of their job.” – Roy Bartell, sales expert. 


Every successful business person has to be part salesman. Sales are an essential part of every organization. Here are some tips (or reminders for most), to help keep your sales on track:


Trade show exhibiting is one of the best ways to promote and grow your business. It helps increase your awareness, brands your business, increases your credibility, develops leads, increases your network and increases your sales. Trade show exhibiting is one of the most affordable, cost effective and productive ways to build your business. A lot can be accomplished in a short time period at minimal cost. Here’s the best ways to do it.


Bling My Booth - 20 Tips to ‘Trick Out’ Your Tradeshow Display or Customize Consumer Show Exhibit

Independent Talk 1100 KFNX Guest Blog By Susan Ratliff, The Exhibit Expert


1. Exude Professionalism: Image is everything. Don’t go cheap on any element of design.


2. Project a Personality: Conservative, trendy, cutting edge? Show off your style in your space.


3. Make It Memorable: Be clever, funny, bold or intriguing in your design and in your message.


Public speaking is one of the best things we can do for our business and career. Public speaking skills are some of the most important that one can possess. The success of our businesses rests on our ability to communicate our messages and get results. Public speaking is one of the best ways to do this. We have a captive audience that’s focused on us. Public speaking positions us as an expert in our field and a thought leader. It enhances our reputation, boosts confidence and creates opportunities. Though, public speaking is one of the greatest fears of individuals. Here’s some of the ways to become a better public speaker.

Business Learning 2017 – Reading Continues After College

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.”  ― Henry Ford

The most common advice you hear from highly successful people is to read often, and always be learning more. Typically they are talking about reading for education, like business books, or biographies of other successful people. There is ample evidence of the power of knowledge.

You can learn so much reading about other great business minds, from how they think to their habits. The curious mind of entrepreneurs is a common theme in many good business books. How a business is built, to overcoming obstacles. In business if you are saddled with a problem, it is likely someone has previously experienced the same issue. If you read enough you can learn their process and apply it to your business. 

I often look do a search online for the books successful business people recommend. Most of the books are about business but there are always a few on each list that are about life. One thing I note is if a book keeps showing up on multiple lists then I probably should read it.

Examples of Books I keep seeing are:

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