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25
Sep
IS RADIO DEAD?

The pronouncement of radio’s death is premature. Radio isn’t dead. It’s very much alive. Radio is ubiquitous. Radio is everywhere. It’s with us all of the time. Radio is in the car, at home, at work, on our computer and everywhere else we go on our smartphones. Not only does radio broadcast over the airwaves, radio streams through the internet and is available on many station’s own websites and apps or other radio station app consolidators. Tune-In Radio is the biggest radio station app with over 100,000 stations worldwide on it. You can tune into almost any station in the world on Tune-In Radio. Another big radio app is iHeart Radio that includes all iHeart radio stations nationally and many other stations. Many radio shows have their own app.  Also, many radio stations and radio shows offer podcasts of their programs through their websites or apps where listeners can listen any time on demand. The NextRadio app lets you tune into every local FM station by using your smartphone’s built-in FM chip. Since you are listening via the FM airwaves, as you do traditional radio in the car, the only data that is being consumed is when the listener is actually engaging in the visual elements of the station. NextRadio uses 92% less data and saves 75% of the smartphones battery life. Radio is one of the most cost effective and productive advertising mediums. Here’s why.


18
Sep
SOURCES OF BUSINESS FINANCING

There are a myriad of sources of business financing. While the financial crisis has decreased the availability of traditional business financing, many alternative types of financing have increased. There are a variety of reasons businesses seek financing; starting a new business, acquiring an existing business, buying out partners, expansion, working capital, capital expenditures, restructuring debt, marketing and advertising and research and development amongst others. Financing is either traditional debt financing through banks and credit unions or non-traditional financing though many sources such as self-funding, borrowing from family and friends, accounts receivable factoring, equipment financing, personal loans, unsecured lenders, credit cards, crowdfunding, retirement accounts, hard money lenders, bridge loan lenders, private money lenders and angel investors. Here’s an explanation of the many types of financing and their pros and cons.


11
Sep
IF YOU DON’T TAKE CARE OF YOURSELF, WHO WILL?

Taking care of yourself is the most important thing you can do. Taking care of your job, career and business is important, but if you don’t take care of yourself, it won’t matter if you’re unhealthy, unhappy or dead. The better you take care of yourself, the less stress you’ll have, and the more healthy, successful and happier you’ll be. So what can we do to take better care of ourselves?


04
Sep
Keep It Simple, Look at the Checklist

‘About a minute after taking off from New York’s La Guardia Airport on January 15, 2009, US Airways Flight 1549 collided with one of the aviation industry’s most threatening foes: a flock of geese. Crippled by the bird strike, both engines lost power and went quiet, forcing Captain Sullenberger to make an emergency landing. When air traffic controllers instructed the seasoned pilot to head for nearby Teterboro Airport, he calmly informed them that he was “unable” to reach a runway. “We’re gonna be in the Hudson,” he said simply, and then told the 150 terrified passengers and five crew members on board to brace for impact.’

The plane landed safely in the water, and there were no fatalities. No doubt, amazing flying by the pilot, Captain Sully. What else was credited for this heroic act by the Captain and his crew… a checklist.


28
Aug
NETWORKING: THE KEY TO SUCCESSFUL BUSINESS

Networking is perhaps the best thing you can do for your business. It’s also one of the most affordable and cost effective things you can do for your business. You know the old saying, “It’s not what you know, it’s who you know.” The more people in your network, the more opportunities for business. The better people in your network, the better opportunities for business. And it’s not just who you know, it’s who you know knows. The average person has 250+ contacts. I have a social media network of 44,000+, email database of 17,000+ and 35,000+ weekly listeners to Independent Talk 1100 KFNX. So how do you build a network and make the most of it?


21
Aug
The Movie Was Not As Good As the Book – Re-Purpose Your Content

Many movies are base on popular books. This is good marketing because it creates a following for a movie before it is made with potential viewers who already read the book. If you listen to viewers who read the book as they leave the movie, you will hear a familiar expression. ‘It was good, but not as good as the book.’

 

There are a few reasons for this, could be the movie quality, but often it is how one takes in content and image a book created in their head. The movie is different, and may have adjusted the story, so now the viewer’s expectations are different than the book.


14
Aug
ATTITUDE IS EVERYTHING

Your attitude is the most important thing you can have. Zig Ziglar said your attitude, not your aptitude, will determine your altitude. And you get to determine your attitude. Choosing to have a positive attitude beneficially affects all aspects of your life. Merriam Webster defines attitude as the way you think or feel about something or someone that affects your behavior. Winston Churchill said attitude is a little thing that makes a big difference. Here are the benefits of a positive attitude and ways to achieve it.


07
Aug
Automate Your Sales and Marketing

Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort. — Paul J. Meyer

 

Nothing is less productive than to make more efficient what should not be done at all. — Peter Drucker

 

There are many ways today's small business owner can level the playing field and be more competitive. Thanks to technology, entrepreneurs have access to online assistance, websites, and apps for a very reasonable budget. It is worth the time to learn more about these resources to be more efficient, and leverage your time. Over the long run it may make you more profitable while also freeing up your schedule.


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