Trade show exhibiting is one of the best ways to promote and grow your business. It helps increase your awareness, brands your business, increases your credibility, develops leads, increases your network and increases your sales. Trade show exhibiting is one of the most affordable, cost effective and productive ways to build your business. A lot can be accomplished in a short time period at minimal cost. Here’s the best ways to do it.
Independent Talk 1100 KFNX Guest Blog By Susan Ratliff, The Exhibit Expert
1. Exude Professionalism: Image is everything. Don’t go cheap on any element of design.
2. Project a Personality: Conservative, trendy, cutting edge? Show off your style in your space.
3. Make It Memorable: Be clever, funny, bold or intriguing in your design and in your message.
Public speaking is one of the best things we can do for our business and career. Public speaking skills are some of the most important that one can possess. The success of our businesses rests on our ability to communicate our messages and get results. Public speaking is one of the best ways to do this. We have a captive audience that’s focused on us. Public speaking positions us as an expert in our field and a thought leader. It enhances our reputation, boosts confidence and creates opportunities. Though, public speaking is one of the greatest fears of individuals. Here’s some of the ways to become a better public speaker.
“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.” ― Henry Ford
The most common advice you hear from highly successful people is to read often, and always be learning more. Typically they are talking about reading for education, like business books, or biographies of other successful people. There is ample evidence of the power of knowledge.
You can learn so much reading about other great business minds, from how they think to their habits. The curious mind of entrepreneurs is a common theme in many good business books. How a business is built, to overcoming obstacles. In business if you are saddled with a problem, it is likely someone has previously experienced the same issue. If you read enough you can learn their process and apply it to your business.
I often look do a search online for the books successful business people recommend. Most of the books are about business but there are always a few on each list that are about life. One thing I note is if a book keeps showing up on multiple lists then I probably should read it.
Examples of Books I keep seeing are:
Media planning and buying is the process of determining and implementing your media mix to promote your business. Successful media planning and buying will determine the success of your business. The more people who know who you are and what you offer, the more you will sell. The process includes defining your objectives, identifying your target market, determining the media channels to use, quantifying your budget, buying the media and evaluating the results. Here’s how it’s done.
Advertising on the radio is one of the best ways to promote and grow your business. It is one of the most cost effective and direct ways to get your message out and promote your business, especially compared to other traditional advertising (billboards, magazines, newspaper, etc.) Radio is truly ubiquitous, reaching people wherever they are whether at home, work, on the road or wherever they are. It is a great part of an overall media mix, complementing and enhancing everything else you do. Radio is one of the best mediums for branding, increasing awareness and driving traffic. Business Professionals advertise on the radio for a variety of reasons. They use radio to increase their position in their industry, increase their awareness, improve their brand, educate and help people and promote their products and services to gain potential clients. They also may use their ads to advertise and promote grand openings, open houses, events, seminars, workshops, webinars, books or other parts of their business. In this day and age, having a radio commercial is a very impactful tool that makes people take notice and brands your business as an "expert"; people usually think a business on the radio has more credibility. And it’s easy to do. Here’s how it’s done.
Time management is one of the most important things we can do to improve our productivity. We all have the same 24 hours a day. Why are some people more productive then others? They are better at time management. Here are things you can do to improve your time management
The explosion of social media the last five years has gone way beyond just personal use. It has crossed over to the business world. Previously if you did not have a business website, people questioned your credibility. Eventually it became a necessity to have a website. Now your business needs a mobile presence, and that has extended further to social media. The days when a business owner could ignore social media as a ‘fad’ have past. It should be part of your company’s branding. The great thing is, social media is easy to use for branding.