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08
Oct
The Movie Was Not As Good As the Book – Re-Purpose Your Content

Many movies are base on popular books. This is good marketing because it creates a following for a movie before it is made with potential viewers who already read the book. If you listen to viewers who read the book as they leave the movie, you will hear a familiar expression. ‘It was good, but not as good as the book.’

 

There are a few reasons for this, could be the movie quality, but often it is how one takes in content and image a book created in their head. The movie is different, and may have adjusted the story, so now the viewer’s expectations are different than the book.


01
Oct
SOURCES OF BUSINESS FINANCING

There are a myriad of sources of business financing. While the financial crisis has decreased the availability of traditional business financing, many alternative types of financing have increased. There are a variety of reasons businesses seek financing; starting a new business, acquiring an existing business, buying out partners, expansion, working capital, capital expenditures, restructuring debt, marketing and advertising and research and development amongst others. Financing is either traditional debt financing through banks and credit unions or non-traditional financing though many sources such as self-funding, borrowing from family and friends, accounts receivable factoring, equipment financing, personal loans, unsecured lenders, credit cards, crowdfunding, retirement accounts, hard money lenders, bridge loan lenders, private money lenders and angel investors. Here’s an explanation of the many types of financing and their pros and cons.


24
Sep
Keep It Simple, Look at the Checklist

‘About a minute after taking off from New York’s La Guardia Airport on January 15, 2009, US Airways Flight 1549 collided with one of the aviation industry’s most threatening foes: a flock of geese. Crippled by the bird strike, both engines lost power and went quiet, forcing Captain Sullenberger to make an emergency landing. When air traffic controllers instructed the seasoned pilot to head for nearby Teterboro Airport, he calmly informed them that he was “unable” to reach a runway. “We’re gonna be in the Hudson,” he said simply, and then told the 150 terrified passengers and five crew members on board to brace for impact.’

The plane landed safely in the water, and there were no fatalities. No doubt, amazing flying by the pilot, Captain Sully. What else was credited for this heroic act by the Captain and his crew… a checklist.


17
Sep
IF YOU DON’T TAKE CARE OF YOURSELF, WHO WILL?

Taking care of yourself is the most important thing you can do. Taking care of your job, career and business is important, but if you don’t take care of yourself, it won’t matter if you’re unhealthy, unhappy or dead. The better you take care of yourself, the less stress you’ll have, and the more healthy, successful and happier you’ll be. So what can we do to take better care of ourselves?


10
Sep
How to Create Your Next Webinar

A webinar is nothing more than an online presentation in a modern and easy to use format. Instead of people needing to go to an event, and the presenter having to rent an exhibit hall, attendees can just enjoy the presentation right from their office desk. No one needs to drive anywhere.

All presentations follow a simple format, and the following tips will help you to create an outline for your webinar so it is organized and achieves your goals.

The goal of most webinars is to be informational. Even if the webinar is looking to create sales, it still should be should be informational as well. Hence content is going to be key and the ultimate driver of the success of your webinar.


03
Sep
IS RADIO DEAD?

The pronouncement of radio’s death is premature. Radio isn’t dead. It’s very much alive. Radio is ubiquitous. Radio is everywhere. It’s with us all of the time. Radio is in the car, at home, at work, on our computer and everywhere else we go on our smartphones. Not only does radio broadcast over the airwaves, radio streams through the internet and is available on many station’s own websites and apps or other radio station app consolidators. Tune-In Radio is the biggest radio station app with over 100,000 stations worldwide on it. You can tune into almost any station in the world on Tune-In Radio. Another big radio app is iHeart Radio that includes all iHeart radio stations nationally and many other stations. Many radio shows have their own app.  Also, many radio stations and radio shows offer podcasts of their programs through their websites or apps where listeners can listen any time on demand. The NextRadio app lets you tune into every local FM station by using your smartphone’s built-in FM chip. Since you are listening via the FM airwaves, as you do traditional radio in the car, the only data that is being consumed is when the listener is actually engaging in the visual elements of the station. NextRadio uses 92% less data and saves 75% of the smartphones battery life. Radio is one of the most cost effective and productive advertising mediums. Here’s why.


27
Aug
WHY YOU SHOULD HOST YOUR OWN RADIO SHOW

Hosting your own radio show is one of the best ways you can brand yourself as an expert in your industry, elevate yourself above your competition and grow your business. And it’s easy, helpful and fun!

Hosting your own radio show gives you instant credibility. People automatically assume you’re and expert and know what you’re talking about just because you’re on the radio.

Your own show gives you a platform to showcase your knowledge and experience. It also gives you a platform to invite other top experts in your industry on your show as a guest. This reinforces your credentials as an expert and associates you with the top experts in your industry.


20
Aug
LIFELONG LEARNING

Lifelong learning is defined as all learning activity undertaken throughout life, with the aim of improving knowledge, skills and competences within a personal, civic, social and employment-related perspective. Constant change is the new normal. In order to survive and thrive, organizations and individuals must be able to adjust, and enhance their knowledge and skills to meet evolving needs. This means the most important thing someone can learn is how to learn. Peter Drucker said "We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn." Learning doesn't stop when we graduate from school. Albert Einstein said "Education is what remains after one has forgotten what one has learned in school." He also said "Intellectual growth should commence at birth and cease at death." Socrates said "Education is the kindling of a flame, not the filling of a vessel." Mahatma Ghandhi said " Live as if you were to die tomorrow. Learn as if you were to live forever." Leonardo da Vinci said "Learning never exhausts the mind." Benjamin Franklin said "Tell me and I forget. Teach me and I remember. Involve me and I learn." So how do we become a lifelong learner?


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