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17
Jul
HOW AND WHY BE A GUEST ON A RADIO SHOW

There are innumerable opportunities to being a guest on the radio. There are thousands of stations and shows with many formats including KFNX. Those stations and shows already have an established, targeted audience. They need and are looking for content. Being a guest on the radio helps brand you as an expert, increase your awareness, establishes you as a thought leader, educates people and promotes your business. It is relatively easy to do. You’ll be discussing your area of expertise. It is not difficult to set up. Host’s contact info can be simply researched and directly contacted. It can be done in person or remotely over the phone from anywhere. Guesting is usually free or for only a reasonable cost. Here’s how you do it.


10
Jul
WHAT IS YOUR ORGANIZATIONAL CULTURE?

Organizational culture is the customs, rituals and values shared by the members of an organization that have to be accepted by new members. It contributes to the unique social and psychological environment of an organization. Organizational culture represents the collective values, beliefs and principles of its members. It is the product of its history, product, market, technology, strategy, types of employees and management style. Culture includes the organization’s vision, values, norms, systems, symbols, language, assumptions, beliefs and habits. It is a set of shared assumptions that guide what happens in organizations by defining appropriate behavior for various situations. It affects the way people interact with each other, with clients and with stakeholders. Organizational culture affects how much employees identify with the organization. It can be manipulated and altered depending on leadership and its members. So what are the different cultures, best cultures and ways to create them?
 


03
Jul
FOURTH OF JULY HISTORY

The Fourth of July commemorates the adoption of the Declaration of Independence in 1776, declaring independence from Great Britain. Actually, the legal separation of the Thirteen Colonies from Great Britain occurred on July 2, 1776, when the Second Continental Congress voted to approve a resolution of independence that had been proposed in June by Richard Henry Lee of Virginia declaring the United States independent from Great Britain. After voting for independence, Congress turned its attention to the Declaration of Independence, a statement explaining this decision, which had been prepared by a Committee of Five, with Thomas Jefferson as its principal author. Congress debated revising the wording of the Declaration, finally approving it on July 4th.


26
Jun
KEYS TO NEGOTIATION

Merriam-Webster defines negotiation as a formal discussion between people who are trying to reach an agreement. So how do you negotiate an agreement that’s favorable to both parties involved? Going through the six stages of negotiation will help to create a positive outcome. They are preparation, discussion, clarification of goals, negotiating towards a win-win outcome, agreement and implementation of a course of action. Here’s how it’s done.


19
Jun
Business Learning 2017 – Reading Continues After College

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.”  ― Henry Ford

The most common advice you hear from highly successful people is to read often, and always be learning more. Typically they are talking about reading for education, like business books, or biographies of other successful people. There is ample evidence of the power of knowledge.

You can learn so much reading about other great business minds, from how they think to their habits. The curious mind of entrepreneurs is a common theme in many good business books. How a business is built, to overcoming obstacles. In business if you are saddled with a problem, it is likely someone has previously experienced the same issue. If you read enough you can learn their process and apply it to your business. 

I often look do a search online for the books successful business people recommend. Most of the books are about business but there are always a few on each list that are about life. One thing I note is if a book keeps showing up on multiple lists then I probably should read it.

Examples of Books I keep seeing are:


12
Jun
The Problem with Online- Only Radio and Podcasting

Why do I need to do a radio show and even pay for it when I can do an online-only show or podcast for free? Because you get what you pay for. If it’s free, what is it worth? Zero. As the old saying goes, “There’s no free lunch!”. Radio gets audience, attracts sponsors and gets results. Online-only radio and podcasting does not. Here’s why.


05
Jun
MAXIMIZE YOUR WEBSITE’S SEO AND IMPROVE ITS ORGANIC SEARCH RANKING

Google is the number one search engine in the world.  There are also others such as Yahoo and Bing. There are 1.17 billion people performing 11.944 billion searches monthly. Google has 67.5% of the U.S. search market and 87.1% of the mobile market. 50% search using their mobile device. 90% of users click on the first three results. So how do you show up on the first page of an organic search, let alone the first 3 results?


29
May
Radio Tips

The Goal

 

Can you keep a blind man’s attention?

 

That is your challenge, and goal as a radio host. A successful talk radio show is both informative and entertaining. If you are informative only, you will be dry and boring. If you are entertaining only, a listener comes away with nothing new of value to them.

 

And that blind man or woman (which is every radio listener) can’t be informed or entertained by your charts or graphs or pictures. You’re on the radio! There are no visuals, other than what images you can paint in the listener’s mind with your voice. There’s nothing to hang on to, but your every word…So make every word count!


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